Video Increasing Conversion Rates
Can video increase your conversion rate? Andrew Johnson’s Web Publishing Blog has an interview with Brendon Sinclair about a website he made that is just a video case study that promotes Aaron Wall’s...
View ArticleMarketing to Myspace Users: A Real Example
As Myspace has grown to be a 800 pound internet gorilla the web business world has been trying to figure out why it’s successful and perhaps more importantly how to take advantage of it and market to...
View ArticleIs JellyFish Revolutionary?
Scott Karp at Publishing 2.0 takes a very positive look at new e-commerce startup JellyFish. I agree that there is a lot to like, but I’m not sure I’d position them as being groundbreaking just yet....
View ArticleGetting a Holiday Explosion In Your Web Analytics
As we hit July 4th which is a holiday here in the United States, it reminds me of when I worked for an ecommerce company managing their web presence and I used to always dread any holiday for the...
View ArticleHow Can Publishers Maximize Revenue?
Along the lines of my analytics options post yesterday, publishers also have so many options for revenue generation now that it can be overwhelming. Directly-sold advertising campaigns, CPM ad...
View ArticleVideo Emails Could Help Conversion
Dan Tudor at LandingTheDeal.com discusses video emails and the reaction he’s had from using them. While I haven’t tried out using video in email, it sounds like an intriguing idea. On one hand, it...
View Article10 Ways to Monetize Your Blog
I’m co-leading a discussion session at Wordcamp about Monetizing Blogs, so I thought I’d also touch on it here with a post about 10 Ways to Monetize Your Blog. First, I should preface this discussion...
View ArticleLearning at Wordcamp
I think the Monetizing Your Blog session I helped lead at Wordcamp today went pretty well, I hope everyone in the audience enjoyed it. I know I did as I also got some good suggestionsi from people in...
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Revisiting Top 10 Web Predictions of 2006
As 2006 began I made a set of predictions for what I thought would happen related to web applications, comipanies, and “Web 2.0″. We’re two-thirds through 2006, so I figured it was a good time to...
View ArticleI Like JellyFish Smack Shopping Deal of the Day
I was a bit guarded and perhaps skeptical of Jellyfish when they initially launched, and had a good dialog with their CEO via e-mail which gave me a more positive view of what they’re trying to...
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